{"id":201,"date":"2026-06-18T14:41:13","date_gmt":"2026-06-18T14:41:13","guid":{"rendered":"https:\/\/brdrch.com\/blog\/?p=201"},"modified":"2026-06-18T14:41:13","modified_gmt":"2026-06-18T14:41:13","slug":"top-5-mistakes-dtc-brands-make-when-expanding-to-the-u-s-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/brdrch.com\/blog\/top-5-mistakes-dtc-brands-make-when-expanding-to-the-u-s-and-how-to-avoid-them\/","title":{"rendered":"Top 5 Mistakes DTC Brands Make When Expanding to the U.S. and How to Avoid Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Expanding from Canada into the U.S. market looks straightforward on paper. Shared language, adjacent geography, strong demand for Canadian brands. In practice, the brands that struggle in the first year almost always make the same set of mistakes, and most of them happen before the first shipment moves.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding from Canada into the U.S. market looks straightforward on paper. Shared language, adjacent geography, strong demand for Canadian brands. In practice, the brands that struggle in the first year almost always make the same set of mistakes, and most of them happen before the first shipment moves.<\/p>\n","protected":false},"author":1,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":1,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":202,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/posts\/201\/revisions\/202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/media\/133"}],"wp:attachment":[{"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brdrch.com\/blog\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}